Sep 12
2008Samsung Introduces “Seamless Experience” at IFA 2008
Filed Under (Technology) by ron on 12-09-2008
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Samsung's Seamless Experience†at IFA 2008
Shares Ambitious Plans to Bridge “Digital Divide,” To help Consumers Enjoy Digital Benefits Anytime, Anywhere
Berlin, Germany- Samsung Electronics unveiled ambitious plans to take the lead in developing products and technologies that help consumers from all walks of life be part of today’s digital benefits.
In an opening keynote address titled “Seamless Experience,” President Jongwoo Park highlighted Samsung’s leadership in consumer electronics industry and shared Samsung’s determination to develop products that not only surpass existing standards, but also help consumers who feel left behind catch up with the rapid pace of technological advances.
“‘Seamless Experience’ is the new buzzword in our industry and we have not just embraced it, we’re leading it,” said Dr. Park, who heads the Digital Media Business at Samsung Electronics. “Consumers today have access to some the most advanced devices but many of them do not work well together and we’re on a mission to change that so consumers can fully enjoy the technological power of the devices anytime and anywhere.”
With “Seamless Experience” as its goal, Samsung also announced its 4C leadership initiative that will propel the company’s product development and marketing under four main concepts: Content & Service, Connectivity, Creativity, and Component.
Samsung’s 4C Leadership
Content & Service
New product offerings from Samsung Electronics go beyond pure technological advancement, as the company places new emphasis on value-added contents and services, such as the unique InfoLive function in the 7, 8 and 9 series TVs. InfoLive allows viewers access to streaming news, weather and stock info directly through the internet. The TVs are also shipped with a variety of professionally created content, such as an art gallery, cooking and yoga programs, and games for the kids.
The TVs also feature an updated and simplified user interface, which lets users connect quickly and easily to a powerful array of advanced features such as WISELINK Pro.
WISELINK Pro utilizes a fast USB 2.0 connection so users can connect their PC, camera, camcorder, or MP3 and then browse and view content directly on the TV screen. Also, the TV’s Smart Content Manager lets the user access and manage video, photo, music files using newly designed wheel key remote control.
Connectivity
Anynet + HDMI-CEC has been installed so that a single remote can control multiple AV devices, such as a home theater, Blu-ray player, camcorder, digital camera, and of course the TV itself. Many AV products shown at IFA, such as the HMX20 camcorder, NV100HD digital camera, and BD-P2500 5th Generation Blu-ray player, work in perfect harmony with Samsung TVs in terms of both design and connectivity.
Also, Series 7, 8, and 9 TVs are DLNA ready, so that with special software installed on the home PC, users can enjoy simultaneous viewing of downloaded or streamed content on multiple TVs throughout the house.
And finally, the BD-P2500 Blu-ray player can update to the latest Blu-ray profile easily through Ethernet or USB whenever a firmware upgrade is available online.
Creativity
Samsung places a premium on design, and there are many creative designs on display at IFA. One of those is the stunningly thin Series 8 TVs (40, 46 , and 52 inch) which measures just 44.5mm, or roughly half of previous products, and marks a dramatic reduction of 55% of the original width for a more sophisticated and intelligent design.
And in alliance with Giorgio Armani, Samsung has also released in Korea the Giorgio Armani Samsung TV, which adds elegance and warmth through the unique black color and premium wood reproduction in the frame.
Also, for TVs in the 7, 8, and 9 Series, Samsung has completely restyled its remote control to work more closely with the newly redesigned user interface. The key feature is a wheel-key that allows users to easily job through content and programming. 8, 9 Series TVs are also shipped with a unique, pebble shaped remote that adds to the style of the interior d้cor.
Component
Several industry leading, cutting edge products have been released at IFA, including a 200Hz LCD TV (40, 46, 52 inch) with Samsung Electronics’ advanced LCD technology, a 52 inch ultra slim LCD TV with a thickness of just one inch, a 3,840*2,160 resolution 82-inch QFHD (Quadruple full-high definition) TV, and a 31-inch OLED TV based on Samsung SDI’s OLED panel.
A further highlight in the TV lineup was the new Series 9 LCD TVs (46 and 55-inch) which has Smart LED technology and Samsung’s Ultra Clear Panel to express perfect blacks and ultimate contrast ratios. The unit’s special local dimming feature also dramatically reduces electricity consumption.
The NV100HD compact camera produces the sharpest pictures in its class, with 14.7 million pixels.
And the SyncMaster 2233HZ and 2243HZ monitors boast ultra-fast Motion Picture Response Time with enhanced MPA II that has been optimized for games and video. The new times have been reduced from 30ms to just 10ms.
