Thai SEO Services

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks“, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism “SEO” can also refer to “search engine optimizers“, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

Top Ten SEO Tips for Newbies

The ten most important tips to always remember!

These are the ten most important SEO Tips that newbies need to know:
  1. Put two or three of your main keyword phrases in the title tag of the page. Don’t be spammy! The title tag is probably THE most important part of on-page optimization! NEVER use a single phrase in your title, because you could be penalized for over optimization. 2-3 phrases of 2-3 words separated by - or | is fine.
  2. Don’t worry about keyword density. Write naturally. Don’t repeat keywords intentionally! It’s more important to have too little density than to have too much!
  3. Select your keywords carefully. For example, don’t try to optimize for “books”, optimize for “books about cats.” (If you sell books about cats, that is!)
  4. Be sure other sites link to you with your keywords. If your site is called “books about cats,” you should have some people link to you with that phrase. But don’t overdo it! You should also vary the anchor text sometimes so it doesn’t look intentional or spammy.
  5. Keep getting backlinks. Don’t try to get thousands of backlinks in your first month, because that might look suspicious to the search engines. Keep getting links steadily.
  6. Your domain should contain one of your main keyword phrases, but never use more than two hyphens in a domain. A .com domain is preferable, but if you can’t get a phrase without dashes, a .net or .org domain would be fine. Only go with .info if no other good domains are available.
  7. Be careful not to OVER-optimize! So many people try to fit in every single SEO tip they’ve ever heard of, but this could look suspicious. Don’t use a single keyword phrase as your title, H1 tag, article title, anchor text, and file name. That’s just asking to be penalized for over-optimizing!
  8. Be careful not to bleed PageRank out to pages that don’t matter. PageRank CAN be passed to pages on your own site! Put a “nofollow” tag on any page that doesn’t need to be indexed, such as your privacy policy and your contact page. Also, put the “nofollow” tag on any link that goes out to a site you don’t own or care about. This helps pass more “PR juice” to your own internal pages.
  9. Make use of the H1 tag on each page, but don’t make the text in the H1 tag the same as your title. Use only one of the phrases in your title, or use a secondary phrase.
  10. Use synonyms and related words. If your site is about flower gardening, search engines are probably going to expect to see words like “soil,” “dirt,” “seeds,” “garden,” and “water.” Search engines are now finding themes in sites, and aren’t just looking for certain keywords to appear multiple times.