The Basket Building Longaberger Company United States

Filed Under (Business, Interesting, Marketing, Talks) by ron on 24-08-2008

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The Basket Building Longaberger Company United States
What started out as a dream by Dave Longaberger, Founder of The Longaberger Company, has been built Home Office into a giant basket to house the entire corporate offices of the company. Dave believed the idea was one of his best and would draw attention to the company, while simultaneously helping to build our brand. However, when he started spreading the idea of building a Home Office that was really a basket, he found that most people just thought that Dave was making a joke as Dave was a notorious practical joker.
The Basket Building Longaberger Company United States

Not only did the bankers, architects and construction companies not take Dave seriously, neither did many of the employees who worked for The Longaberger Company, but Dave persevered. The dream was achieved on December 17, 1997 when the Home Office that is designed to resemble a basket finally opened for business.

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