Go places. Music is original: iCity
Another earphone illustration.
No one would believe that this fine chandelier is created from hundreds of coffee stirrers. A group of Portuguese designers called Studio Verissimo showcases the product of their creative idea that enhances the value of wastes at the touch| Ny Exhibition, held in New York during the New York Design Week.
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A brief history of how the Google Affiliate Network began
On Monday, June 30th it was announced that Performics was becoming the Google Affiliate Network. The announcement came as part of a series of changes that have been taking place ever since Google acquired DoubleClick, Performics’ parent company, for 3.1 billion dollars in April 2007. After an extended review both the FTC (November, 2007) and the European Commission (March, 2008) approved the acquisition. With deal finally closed the question became what to do with the assets the Performics brought to the table. Not only was Performics one of the longest running and successful affiliate marketing networks but its search business had blossomed as well. The decision was made to sell off the search portion of the business, a smart move considering the inherent conflict of interest in Google owning a search firm.
“Google could have easily sold the affiliate business as well but they specifically made the decision to keep it because of the opportunity it provided,” said Chris Henger, former VP of Marketing & Product Development at Performics and current Group Product Manager at Google Affiliate Network. “We are now in the midst of full integration into Google, organizationally, technologically, and infrastructure wise. Members of our team on the Advertiser and Publisher side have been meeting with their counter parts to make sure we have a complete understanding of how Google is structured and organized to support advertisers. Google has been very welcoming in immersing us into the business.”
We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.
Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.
As noted in earlier communications, DoubleClick Performics’ Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics’ Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients’ search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.
We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.
We appreciate your business and look forward to doing great things together.
Posted by Chris Henger
Group Product Manager
Prime Personal Banking: Watch
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun, Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Heads: Ant Simmons, Alex Wadelton
Art Director: Jeremy Hogg
Copywriter: Alex Stainton
Photographer: David Mandelberg
Retoucher: Dennis Monk
Art Buyer: Jen Wills
Typographers: Luca Ionescu, Jason Young, Erwin Santoso
Business Management: Hollie Doran
Advertising Agency: H2O Group Guatemala
Creative Director: Julio Orozco Lanena
Art Director: Nelson Hernández
Copywriter: Julio Orozco Lanena










