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We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.

Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.

As noted in earlier communications, DoubleClick Performics’ Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics’ Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients’ search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.

We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.

We appreciate your business and look forward to doing great things together.

Posted by Chris Henger
Group Product Manager

Anything Google introduces it will rocks!!! maybe this will mean great things for the programs and affiliates in the system. This news as well for all affiliate marketers to relationship with Google Affiliate Marketing Network.

From Google Affiliate Network Site
Making affiliate marketing more productive

Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.

As an advertiser using Google Affiliate Network, you’ll discover pre-screened publishers who can refer consumer traffic to you. As a publisher, you can market your site to advertisers in the network; if selected to participate in an advertiser’s program, you’ll earn a percent of sales or a referral bounty.

About Google Affiliate Network

Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, we’re creating new opportunities for monetization, expansion, and innovation in affiliate marketing.

Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.

Google Affiliate Network offers:

* Industry-leading advertiser and publisher service
* Rigorous network quality standards
* Reliable conversion tracking
* Detailed reporting
* Automated payments to publishers
* Simple link and creative delivery tools
* Flexible commissions
* Access to top brands on the web